Global Dev Consulting is an international marketing consultancy. We help ambitious companies enter new countries, sharpen their positioning, and build marketing teams that keep growing after we've gone.
Independent since 2016. Sixty-one market launches across 24 countries, from Toronto to Nairobi.
Where our clients are, right now
Most marketing plans don't survive a border. Pricing shifts, the competitor set changes, and the channel that carried you at home is empty in the new market. For ten years we've helped companies make that crossing well: deciding where to go, what to say when they arrive, and who should be saying it.
Five services, usually combined into one engagement that runs from the first market scan to a team that no longer needs us.
Four stages, usually five to six months end to end. You see numbers from week four and own everything we build.
Interviews with your team and customers, a read of your data, and a scan of the target market. Ends in a two-page diagnosis you can argue with.
Positioning, target segments, channel mix and budget, written down and signed off. Everything after this depends on these decisions.
Campaigns go live, first hires start, local partners are briefed. We run the weekly numbers with you until they hold.
Your team runs it. We stay on a monthly review for as long as it is useful, and no longer.
Three engagements from the last two years. Client names are withheld at their request; we share references on a call.
Berlin to United Kingdom
Fintech, business lending
The German funnel depended on comparison sites that don't exist in the UK. We repositioned around speed to decision, moved budget into accountant partnerships, and hired a two-person London team.
Cost per lead 31% below the German benchmark
Lagos to Kenya
Grocery delivery app
Price-led messaging that won in Lagos didn't move Nairobi shoppers. We rebuilt the launch around delivery reliability, led with a neighbourhood referral scheme, and brought paid media in only in week five.
Paid media was 22% of launch spend; referral and organic did the rest
Toronto to Germany and the Nordics
B2B logistics software
One English deck was doing the work of three markets. We wrote distinct positioning for German, Swedish and Danish buyers, hired a five-person regional team, and rebuilt sales enablement around it.
Regional team hired and running in 14 weeks
They told us in week three that our German playbook wouldn't survive the Channel, and they were right. The team they hired still runs it.
Global Dev Consulting was founded in 2016 by three marketers who had each taken a company into a country they didn't know, and learned most of it the hard way. We work from London and Istanbul and spend about a third of our time in clients' markets.
We take on eight to ten engagements a year, so a partner is in every meeting. We don't resell media, take agency commissions, or recommend tools we're paid to recommend.
Ran marketing for a payments company across six markets before founding the firm.
Fifteen years in brand and messaging for consumer and B2B companies in the UK, Germany and the US.
Built demand-generation teams in São Paulo, Lagos and Dubai.
Short, practical pieces from current work.
Send a few lines about your company and the market you have in mind. A partner replies within two working days, usually with a few questions and a time to talk.